The Importance of Public Relations

Aziza Work Group, INC.

We Are The Why

When we attended a panel at SAG-AFTRA called "Red Carpet Publicists and the Black Press" presented by NABJLA. We got some real gems dropped on us about the importance of representation.

We were able to catch up with Michelle Watts, CEO of the Aziza Work Group,to talk about the importance of having the right representation and how to appreciate yourself and your talents. The Aziza Work Group is an LA based PR agency which was established in 2012. Within three years of business, Michelle Watts' company picked up talent such as Kevin Hart, Mike Epps, Lil Rel Howery, Deon Cole, and DeRay Davis.

How could someone pick up such a powerful roster after being in business for only three years?? Michelle gave a great analogy of a submarine and how "...all work is done underground." Of course, we are able to see the top of a submarine and recognize what it is on the surface, but we don't pay attention to the motors and propellers and the captain, etc. to keep it moving. "Movement is the work and the why."